Mark King has a reputation for turning businesses around by moving fast on innovative, and sometimes expensive, endeavors. Before his current tenure as CEO of Taco Bell, Mark served as president for Adidas' long-stagnant North American division, reinvigorating the brand with major athletic sponsorships and a deal with Kanye West. From 2003 to 2014, King was CEO of TaylorMade, which under his leadership became the most profitable golf company in the world.