Eric Johnson on The Elements of Choice

Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University.  His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing.  

In this episode, Eric and Eric Johnson discuss his book, The Elements of Choice: Why the Way We Decide Matters

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Eric Johnson and I Discuss The Elements of Choice and…

His book,  The Elements of Choice: Why the Way We Decide Matters

How are choices are influenced

Choice architecture is how choices are structured for people

How we often don’t realize we are affected by choice architecture

“Sludge” is bad nudging or dark patterns of choices

A plausible path is making a better choice easier to make

How the order of options can affect our decisions

The role of memory when it comes to making decisions

Screening and how it’s used in choice architecture

Default options and how they may affect decisions

Eric Johnson links:

Eric’s Website

Twitter

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